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Keywords: Motives
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 488–513.
Published: 09 October 2025
...Heli Hallikainen; Maria Ovaska; Tommi Laukkanen Purpose The study aims to combine economic, critical and recreational motives with the intention–behaviour relationship to explore what motivates consumers to buy second-hand gifts. The study further explores how the intention to buy second-hand...
