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Keywords: Multi-modal methods
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Journal Articles
European Journal of Marketing (2020) 54 (6): 1325–1353.
Published: 15 May 2020
... cultural maintenance and gatekeeping but also contribute to cultural identity de-stabilisation. Consumer acculturation Home Embodiment Long-term migration Multi-modal methods Within consumer acculturation theory, it is a well-established insight that identity conflict and acculturative...
Journal Articles
European Journal of Marketing (2017) 51 (4): 772–794.
Published: 10 April 2017
... of capital (Üstüner and Holt, 2007 ; Visconti et al., 2014). Tourism Capital Mobility Consumer acculturation Long-term migration Multi-modal methods In investigating mobile consumers’ consumption practices, scholars have discussed how tourists use acculturation practices involving...

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