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Keywords: Multilevel analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 489–508.
Published: 30 March 2012
... common method variance. Finally, in contrast to previous research, it aims to test all of the customers of salespeople rather than customers selected by salespeople. Design/methodology/approach The study employs multilevel analysis to examine the relationship between salespeople's satisfaction...
