... be contacted at: christina.sichtmann@univie.ac.at 29 08 2013 09 02 2015 29 11 2015 06 06 2016 02 07 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing Multivariate analysis Services Brand extensions...

...). These three general dimensions of marketing performance are again presented as rather universal, applicable to all firms and contexts. © Emerald Group Publishing Limited 2013 Marketing performance assessment systems Marketing metrics Contextuality Taxonomy Multivariate analysis Marketing...

... lacking in the brand‐consumer relationship, moves the authors to focus on analysing the relationships existing among these concepts. Research methodology consisted of regressions and multivariable analysis with a sample of 173 buyers. The results obtained suggest the key role of brand trust as a variable...

... appetiser for the techniques that follow. Closes by saying the techniques available form comprehensive sets of tools to aid the interpretation and presentation of that information. © MCB UP Limited 1980 Multivariate analysis Academic staff Marketing management | 379 The Multivariate Jungle...

... Marketing management Automatic interaction detection Multivariate analysis Margarine Computers | 409 AID Comes to the Aid of Marketing Management by Cliff Holmes At the UK Market Research Society's 23rd Annual Conference held in Brighton in March, Dr. William A. Belson of the Survey Research Centre...