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1-12 of 12
Keywords: Networks
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (10): 2860–2892.
Published: 27 March 2023
...Ines Branco-Illodo; Teresa Heath; Caroline Tynan Purpose This research paper aims to understand how givers characterise and manage their gift giving networks by drawing on attachment theory (AT). This responds to the need to illuminate the givers–receivers’ networks beyond traditional role-based...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 532–561.
Published: 17 January 2022
...Ruiqi Wei; Roisin Vize; Susi Geiger Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (5): 892–915.
Published: 14 May 2019
... years, giving access to special insight into the actors’ value perceptions and related actions. Findings Value perceptions shape actions performed individually, jointly or in the wider network. Moreover, misperceptions of the counterparty’s value perceptions may result in a maelstrom of interactions...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (9-10): 1436–1459.
Published: 14 September 2015
... of experiential knowledge about the networks in the host country for uncertainty reduction in the market entry process. Another exception is Figueira-de-Lemos et al.’s (2011) conceptual paper about uncertainty in the internationalization process. They propose that the extent of uncertainty about new...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 174–197.
Published: 08 February 2013
... or facilitate the perceived withholding efforts by co‐located firms. Ragnhild Silkoset can be contacted at: ragnhild.silkoset@bi.no © Emerald Group Publishing Limited 2013 Social capital Networks Empirical research Free riding Shirking Paired‐dyadic analysis Organizational behaviour...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 728–752.
Published: 01 June 2003
...Pervez Ghauri; Clemens Lutz; Goitom Tesfom The objective of this paper is to review the literature on how networks can be used in developing countries to encounter export‐marketing problems. Several case studies of export‐grouping and subcontracting networks, involving small‐ and medium‐sized...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (11-12): 1374–1390.
Published: 01 December 2000
...Asta Salmi Adopts a holistic network approach to analyse a company’s entry into a turbulent market. The entry is examined as a process. The analysis focuses on the temporal context of business interaction; it inspects how the company copes with uncertainty, and proposes that the concept of a focal...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (1-2): 59–87.
Published: 01 February 1999
... underlying plural contractual networks. © MCB UP Limited 1999 Distribution channels Franchising Networks Organizational theory Service industries Transaction costs The purpose of this study is to investigate franchisors’ rationales for electing to own some locations and sell...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (2): 61–74.
Published: 01 February 1996
... types of relationships have on a firm’s overall relational marketing opportunities. Systematizes the relational issues that face a firm when the boundaries surrounding its home market network dissolve. Presents a framework which stresses four types of relationships and the interplay between them. Based...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (2): 31–44.
Published: 01 February 1996
...Evert Gummesson Explores the dependency between relationship marketing (RM) and new developments in organization theory. In RM, relationships, networks and interaction are in focus. The primary role of marketing is to connect suppliers and customers but RM also includes relationships with other...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (13): 23–41.
Published: 01 December 1995
... product development. Finds traditional marketing has been undermined by the reshaping of competition from firms to networks. Marketing is radically changing both in the numbers employed and in how,and where, they work. Claims marketing in the future will increasingly be about the management of internal...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (7): 49–61.
Published: 01 July 1995
...Nicole E. Coviello; Hugh J. Munro Examines the entrepreneurial high‐technology firm′s use of networks for international market development. Multisite case research and a mail survey form the empirical base for the study. Findings indicate that international market choice and mode of entry for small...
