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Keywords: New service development
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Journal Articles
Value cocreation in new service development: a process-based view of resource dependency
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 184–208.
Published: 23 November 2021
...Qiang Wang; Ilan Oshri; Xiande Zhao Purpose This study aims to examine value cocreation in terms of interfirm collaborations between service firms, their business customers and business partners at different stages of a new service development (NSD) process. Design/methodology/approach...
Journal Articles
Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1641–1674.
Published: 21 May 2020
...Spiros Gounaris; George Chryssochoidis; Achilleas Boukis Purpose This paper reports on the impact of perceived resource adequacy (PRA) and competence (PRC) on new service development (NSD) teams’ internal performance (IP). This study aims to explore the indirect effect of internal market...
Journal Articles
The relative impact of culture, strategic orientation and capability on new service development performance
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (5-6): 833–856.
Published: 24 May 2013
...Chris Storey; Matthew Hughes Purpose This research attempts to understand the operant resources required for new service development (NSD). It aims to construct a more intricate understanding of how operant resources interact to drive NSD. Specifically, it aims to look at the impact of culture...
