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Keywords: Nonprofit organisation
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Journal Articles
Reframing the practice of volunteering as a collective endeavour through a focal brand community
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (10): 2683–2712.
Published: 11 May 2023
... the volunteer (Boezeman and Ellemers, 2009 ; Mitchell and Clark, 2022). Brand community Volunteer Social identity theory Nonprofit organisation Practice Recent social, economic, and political changes have highlighted the importance of the nonprofit sector. The austerity cuts in welfare funding...
