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Journal Articles

Guest editorial: A personal perspective on why social impact matters

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Sarah-Louise Mitchell, Sharyn Rundle-Thiele, Zoe Lee, Fran Hyde
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1677–1680.
https://doi.org/10.1108/EJM-07-2024-992
Published: 12 November 2024
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Journal Articles

Refocusing marketing effort to support net-positive social impact

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Sharyn Rundle-Thiele, Sarah-Louise Mitchell, Zoe Lee, Fran Hyde
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1806–1825.
https://doi.org/10.1108/EJM-06-2023-0465
Published: 13 September 2024
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Journal Articles

Reframing the practice of volunteering as a collective endeavour through a focal brand community

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Sarah-Louise Mitchell
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (10): 2683–2712.
https://doi.org/10.1108/EJM-03-2022-0179
Published: 11 May 2023
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Journal Articles

Volunteer choice of nonprofit organisation: an integrated framework

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Sarah-Louise Mitchell, Moira Clark
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 63–94.
https://doi.org/10.1108/EJM-05-2019-0427
Published: 11 September 2020
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