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Journal Articles

Guest editorial: A personal perspective on why social impact matters

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Sarah-Louise Mitchell, Sharyn Rundle-Thiele, Zoe Lee, Fran Hyde
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1677–1680.
https://doi.org/10.1108/EJM-07-2024-992
Published: 12 November 2024
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Journal Articles

Refocusing marketing effort to support net-positive social impact

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Sharyn Rundle-Thiele, Sarah-Louise Mitchell, Zoe Lee, Fran Hyde
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1806–1825.
https://doi.org/10.1108/EJM-06-2023-0465
Published: 13 September 2024
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Journal Articles

Communicating about sustainability in fashion: a construal level theory approach

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Zoe Lee, Sianne Gordon-Wilson, Iain Davies, Cara Pring
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 313–341.
https://doi.org/10.1108/EJM-09-2021-0701
Published: 07 December 2023
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Journal Articles

Dealing with social desirability bias: an application to charitable giving

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Zoe Lee, Adrian Sargeant
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (5): 703–719.
https://doi.org/10.1108/03090561111119994
Published: 31 May 2011
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