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Journal Articles

Dealing with social desirability bias: an application to charitable giving

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Zoe Lee, Adrian Sargeant
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (5): 703–719.
https://doi.org/10.1108/03090561111119994
Published: 31 May 2011
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Journal Articles

Modelling internal communications in the financial services sector

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Saadia Asif, Adrian Sargeant
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (3-4): 299–318.
https://doi.org/10.1108/03090560010311867
Published: 01 April 2000
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