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Keywords: Older adults
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Journal Articles
Diane M. Martin, Bernardo Amado Figueiredo, Jacob Sheahan, Torgeir Aleti, Mike Reid, Larissa Hjorth, Thi Thao Nguyen Luu, Mark Buschgens, Glen Wall, Anne Grigg
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 751–764.
Published: 29 June 2026
...Diane M. Martin; Bernardo Amado Figueiredo; Jacob Sheahan; Torgeir Aleti; Mike Reid; Larissa Hjorth; Thi Thao Nguyen Luu; Mark Buschgens; Glen Wall; Anne Grigg Purpose A program co-designed by consumer behaviour academics, older adults and educational/support agencies was developed to scale ways...
