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Journal Articles
European Journal of Marketing (1977) 11 (2): 86–118.
Published: 01 February 1977
... by the UK, France and Germany. Concludes that the consumer has a right to expect safety, quality, health; information, education and protection; and truth, authenticity and choice. Consumerism Consumer marketing Oligopoly USA United Kingdom Sweden France Germany The International Consumerist...

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