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Keywords: Online operations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (9-10): 1039–1058.
Published: 19 September 2008
... image Online operations It appears that getting consumers to shop online, rather than only search for information, has proved difficult and it is estimated that businesses worldwide lost approximately $6.1 billion due to failed purchase attempts (Gould and Silberzahn, 1996). Researchers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (9-10): 954–976.
Published: 19 September 2008
... that influence the degree of favourableness toward the brand alliance: product fit and reputation of brand C. © Emerald Group Publishing Limited 2008 Brand loyalty Brand equity Internet Online operations Customer behaviour Brand alliances are popular in the marketplace as far...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 626–640.
Published: 01 May 2004
... not be attractive to new users. © Emerald Group Publishing Limited 2004 Online operations Internet Service delivery systems Interactive devices Despite having a key role and a long intellectual history in social theory (Dewey, 1927 ; Simmel, 1964 ; Maffesoli, 1996), the concept...
