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Keywords: Online review volume
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 297–314.
Published: 24 July 2020
... of these inconsistencies by examining the moderating role of regulatory focus (both as a chronic disposition and as a situational focus induced by the product category) in the relationship between online review volume/valence and consumers purchase decisions. Design/methodology/approach Two studies were conducted...
