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Keywords: Online shopping hesitation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (7): 1707–1738.
Published: 10 June 2026
... Limited Licensed re-use rights only Cognitive-affective-conative framework Meta-analysis Online shopping Online shopping cart abandonment Online shopping hesitation Developments including increased smartphone penetration, easy access to the internet and economical internet packages...
