...‐operative behaviour, but simulations have suggested that the long‐term effect may be to reduce co‐operation. © MCB UP Limited 2000 Relationship marketing Co‐operation Operational research Channel relationships A long‐standing and extensive literature has pointed to the advantages...

... marketing, giving worked example. Closes by stating there are differences between industrial and consumer marketing, though there are also similarities — such as use of effective salesforce deployment. © MCB UP Limited 1978 Marketing research Operational research Manufacturing industry Retail...

... Relations as an International Marketing Tool", International Trade Review, February 1963. 25 © MCB UP Limited 1972 Market segmentation International marketing Operational research ...