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Keywords: Operations management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (5): 22–35.
Published: 01 May 1992
.... Finds many cross‐sectoral similarities and many consistent differences, which appear to be related to situational conditions in the respective sectors. Department stores Environment Marketing management Marketing strategy Operations management Supermarkets United Kingdom © MCB UP Limited...
