... may be seen at http://creativecommons.org/licenses/by/4.0/legalcode Corporate identity Corporate communications Organizational identity Company law Corporate image Stakeholder identification The heart of scholarship is not only vision but revision: re-vision. McCraw (2008 , p. 226...

... the essential components of corporate identity. As a result of this attempt, it provides an operational definition of corporate identity, which may aid further empirical research. Corporate identity Corporate strategy Organizational identity Corporate image For a variety of reasons, both...

... and the need to combine knowledge from the disciplines of marketing and organization studies. © MCB UP Limited 1997 Corporate identity Corporate image Organizational culture Organizational identity Organizational image Symbolic management This article has benefited greatly from...