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Keywords: Out-of-sample prediction
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Journal Articles
European Journal of Marketing (2019) 53 (11): 2322–2347.
Published: 25 June 2019
... of the predictive power of their PLS path models. PLSpredict is a useful and straightforward approach to evaluate the out-of-sample predictive capabilities of PLS path models that researchers can apply in their studies. Research limitations/implications Future research should seek to extend PLSpredict’s...

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