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Going beyond the untold facts in PLS–SEM and moving forward

Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Pratyush N. Sharma, Benjamin Dybro Liengaard

European Journal of Marketing (2024) 58 (13): 81–106.

https://doi.org/10.1108/EJM-08-2023-0645

Published: 28 May 2024

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Journal Articles

The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. Liengaard

European Journal of Marketing (2024) 58 (13): 30–55.

https://doi.org/10.1108/EJM-04-2023-0307

Published: 08 February 2024

View article titled, The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

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Journal Articles

Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

Pratyush N. Sharma, Benjamin D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. Ringle

European Journal of Marketing (2023) 57 (6): 1662–1677.

https://doi.org/10.1108/EJM-08-2020-0636

Published: 14 July 2022

View article titled, Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

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Journal Articles

A comparative study of the predictive power of component-based approaches to structural equation modeling

Gyeongcheol Cho, Sunmee Kim, Jonathan Lee, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle

European Journal of Marketing (2023) 57 (6): 1641–1661.

https://doi.org/10.1108/EJM-07-2020-0542

Published: 28 March 2022

View article titled, A comparative study of the predictive power of component-based approaches to structural equation modeling

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Journal Articles

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Hiram Ting, Santha Vaithilingam, Christian M. Ringle

European Journal of Marketing (2019) 53 (11): 2322–2347.

https://doi.org/10.1108/EJM-02-2019-0189

Published: 25 June 2019

View article titled, Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

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Journal Articles

Rethinking some of the rethinking of partial least squares

Joseph F. Hair, Marko Sarstedt, Christian M. Ringle

European Journal of Marketing (2019) 53 (4): 566–584.

https://doi.org/10.1108/EJM-10-2018-0665

Published: 27 March 2019

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Going beyond the untold facts in PLS–SEM and moving forward

The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

A comparative study of the predictive power of component-based approaches to structural equation modeling

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Rethinking some of the rethinking of partial least squares

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