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Journal Articles

The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

Open Access
Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. Liengaard
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 30–55.
https://doi.org/10.1108/EJM-04-2023-0307
Published: 08 February 2024
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Journal Articles

Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

Available to Purchase
Pratyush N. Sharma, Benjamin D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. Ringle
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1662–1677.
https://doi.org/10.1108/EJM-08-2020-0636
Published: 14 July 2022
View article titled, Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
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