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Keywords: Outcomes
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 982–1008.
Published: 06 May 2014
..., decision speed and product elimination theories), the authors develop and test a framework for decision speed’s effects on the market and financial outcomes of a stratified random sample of 175 consumer product eliminations. Findings – In contrast to decision speed research that hypothesised...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (3-4): 594–613.
Published: 01 April 2003
... in a franchisor's control system. © MCB UP Limited 2003 Franchising Outcomes Contracts Customer service Consumer behaviour Australia Franchising is an innovative and efficient marketing technique devised to distribute products or services (Watson et al., 2002). Described...
