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Journal Articles
Journal Articles
European Journal of Marketing (2003) 37 (3-4): 594–613.
Published: 01 April 2003
... in a franchisor's control system. © MCB UP Limited 2003 Franchising Outcomes Contracts Customer service Consumer behaviour Australia Similarly, the need for monitoring declines as the proportion of repeat customers increases. The underlying assumption is that the market will monitor quality...

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