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Keywords: Outcomes
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Journal Articles
Outcomes of decision speed: An empirical study in product elimination decision-making processes
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 982–1008.
Published: 06 May 2014
..., decision speed and product elimination theories), the authors develop and test a framework for decision speed’s effects on the market and financial outcomes of a stratified random sample of 175 consumer product eliminations. Findings – In contrast to decision speed research that hypothesised...
Journal Articles
Servicing customers directly: Mobile franchising arrangements in Australia
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (3-4): 594–613.
Published: 01 April 2003
... in a franchisor's control system. © MCB UP Limited 2003 Franchising Outcomes Contracts Customer service Consumer behaviour Australia Similarly, the need for monitoring declines as the proportion of repeat customers increases. The underlying assumption is that the market will monitor quality...
