Keywords: Outcomes
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Journal Articles
Journal Articles
European Journal of Marketing (2003) 37 (3-4): 594–613.
Published: 01 April 2003
... in a franchisor's control system. © MCB UP Limited 2003 Franchising Outcomes Contracts Customer service Consumer behaviour Australia Franchising is an innovative and efficient marketing technique devised to distribute products or services (Watson et al., 2002). Described...

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