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Keywords: Outsourcing
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Journal Articles
A conceptualisation of supplier‐perceived value
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (3): 383–418.
Published: 05 April 2011
... relationship, in addition to financial and strategic value dimensions. It emphasises the interplay between knowledge, social and operational capabilities to co‐create value. © Emerald Group Publishing Limited 2011 Suppliers Distribution management Outsourcing Despite the variety...
Journal Articles
Marketing perspectives of logistics service providers: Present and future research directions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (3): 300–310.
Published: 05 April 2011
...Michael Bourlakis; T.C. Melewar; Michael Bourlakis; T.C. Melewar Purpose This paper aims to introduce the special issue on the marketing perspectives of logistics service providers and the relevant papers. The paper also aims to introduce the concept of outsourcing in general and logistics...
