... before competing on lower prices. © MCB UP Limited 1992 Advertising Brand names Consumer behaviour Grocery industry Own‐label goods Pricing Retail trade ...

... one item in a repertoire: consumers will buy other brands, they will buy at other stores, and they will buy the own labels of other stores. © MCB UP Limited 1989 Brand names Brand loyalty Consumer behaviour Own‐label goods Retailing USA ...

... to brand name. © MCB UP Limited 1989 Brand names Marketing Own‐label goods Perceptions Consumers Retailing ...

... through product advancement, while manufacturers must seek to protect their brands by developing added value and using strong marketing strategies to promulgate anti‐own brand products. © MCB UP Limited 1987 Marketing Retailing Consumer Durables Own‐label Goods 83 Own Brands and the Cook...

... share of own brands is not related to the price differential alone; its market penetration is limited by the strength of the manufacturers. © MCB UP Limited 1979 Own‐label goods Brands Economic return Marketing strategy Pricing Supply and demand Market share TheStrategy of Own Brands...