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Keywords: Path modeling
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 81–106.
Published: 28 May 2024
... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Composite-based modeling Partial least squares Path modeling Structural equation modeling Partial least squares structural equation modeling (PLS-SEM; Lohmöller, 1989 ; Wold...
