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Keywords: Peers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1669–1694.
Published: 12 September 2017
... consumer socialisation (parents, peers, social norms and food advertising). This study aims to address these gaps and offers the first comprehensive empirical assessment of a wide cluster of variables. Design/methodology/approach A cross-sectional study was undertaken with children aged 7-13 years...
