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Keywords: Perceived benefits
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1203–1226.
Published: 03 December 2020
... and intentions to seek professional services. These perceived benefits influence help-seeking intentions directly (for those high in response efficacy) and indirectly via serial attitudinal mediators. Practical implications The results provide a guide for practitioners to enhance the promotion...
