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Keywords: Perceived communication formalization
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2344–2366.
Published: 06 May 2021
... relationships are moderated by perceived communication formalization. Design/methodology/approach The hypothesized mediated and moderated effects were tested using data collected from a cross-sectional survey of 293 full-time salespeople working for a large general insurance company. Findings Both...
