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1-3 of 3
Keywords: Perceived risk
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Journal Articles
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (3): 858–903.
Published: 10 November 2022
... An experimental website was designed for this study. After interacting with VRA, respondents had to take part in a survey. The questionnaire included measures of perception of the VRA, perceived enjoyment, online impulse buying and perceived risk. Structural equation modelling was used to test the research model...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1073–1098.
Published: 21 September 2018
... together (Shih, 2013 ; Yang et al., 2017). Technology acceptance model Perceived risk Innovation diffusion theory Smart home application Marketing and information system research has a long history of studying the customer’s acceptance and adoption process of new technologies...
Journal Articles
Risk as moderator of the trust-loyalty relationship
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 964–981.
Published: 06 May 2014
...Marcel Paulssen; Raphael Roulet; Sina Wilke Purpose – The purpose of this paper is twofold: first, to investigate the role of perceived risk as a moderator of the key relational mediators of satisfaction and trust, and second, to test the influence of perceived product value and social bonding...
