... in turn enhances perceived value, ultimately strengthening long-term commitment. Moreover, ownership-framed onboarding cues moderate this process by attenuating the negative consequences of delayed activation. Research limitations/implications The research extends temporal framing theory to long-term...

... buyer perceptions of value, service quality and dependence. Selling firm credibility Customer engagement Risk reduction Perceived value Perceived quality Buyer dependence While CE has been studied extensively in consumer markets and gathered momentum recently in B2B literature...

... to address this gap by exploring the relationship between personality traits, OCE, perceived value and the moderating role of personal values. Design/methodology/approach A theoretical framework anchored in the extant OCE literature is tested through a study of 559 users of two distinct firm-hosted...

...) a premium for a product by activating consumers’ social need to feel unique. Design/methodology/approach The data were collected through a quantitative survey based on a nationally representative sample (N = 345). A choice-based conjoint analysis was used to estimate the perceived value...