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Journal Articles

Consumer engagement in online brand communities: the moderating role of personal values

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Julia Marbach, Cristiana Lages, Daniel Nunan, Yuksel Ekinci
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1671–1700.
https://doi.org/10.1108/EJM-10-2017-0721
Published: 19 June 2019
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Journal Articles

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

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Arnold Japutra, Yuksel Ekinci, Lyndon Simkin
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1185–1202.
https://doi.org/10.1108/EJM-10-2016-0566
Published: 23 February 2018
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Journal Articles

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

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Arnold Japutra, Yuksel Ekinci, Lyndon Simkin, Bang Nguyen
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 683–701.
https://doi.org/10.1108/EJM-06-2016-0318
Published: 31 January 2018
View article titled, The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking
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Journal Articles

An extended model of the antecedents and consequences of consumer satisfaction for hospitality services

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Yuksel Ekinci, Philip L. Dawes, Graham R. Massey
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (1-2): 35–68.
https://doi.org/10.1108/03090560810840907
Published: 15 February 2008
View article titled, An extended model of the antecedents and consequences of consumer satisfaction for hospitality services
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