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1-8 of 8
Keywords: Performance measurement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2674–2699.
Published: 27 July 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Performance measurement Sales Sales management Control systems Job satisfaction Sales performance Personal selling Outcome controls Inside sales Sales management culture Autonomous motivation Operational outcome...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 247–270.
Published: 27 August 2020
.... This research advances on limited existing work by examining objective causal effects. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Performance measurement Decision support systems Accountability Exploration Exploitation Dashboard Marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (12): 2269–2294.
Published: 14 November 2016
...Johanna Frösén; Henrikki Tikkanen Purpose The study investigates the development of three key strategic marketing constructs – market orientation, marketing-related business process capabilities and marketing performance measurement – as well as their performance implications over a period of six...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (9-10): 884–903.
Published: 01 October 1998
... and customer loyalty. © MCB UP Limited 1998 Organizational performance Marketing concepts Marketing management Market orientation New Zealand Performance measurement There are likely to be operational difficulties in translating the marketing concept into action. Researchers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (9-10): 813–829.
Published: 01 October 1998
... and Slater, 1989; Barker and Kaynak, 1992; Beamish and Munro, 1986; Cavusgil and Zou, 1994; Chetty and Hamilton, 1993). Under the general model for assessing export performance proposed by Aaby and Slater (1989, p. 9), eight approaches to export performance measurement were proposed: barriers to export...
Journal Articles
Enhancing the performance of marketing managers: Aligning strategy, structure and evaluation systems
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (5-6): 536–558.
Published: 01 June 1998
... ultimately leads to achievement of desired outcomes. © MCB UP Limited 1998 Management control Marketing management Marketing strategy Organizational structure Performance measurement Prior research in organization theory has suggested two separate relationships that are relevant...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (5): 5–54.
Published: 01 May 1984
... the ingredients of a winning new product strategy — about strategic decisions on markets, technologies, products — that result in a successful innovation programme. © MCB UP Limited 1984 Innovation Marketing strategy New product development Performance measurement 8 The Performance Impact...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (2): 65–71.
Published: 01 February 1984
... be used as a basis on which to make decisions to improve the performance of the library service. © MCB UP Limited 1984 Customer satisfaction Information services Performance measurement Reference libraries United Kingdom 65 A Reference Library Talks to its Users by A. Durcan This article...
