... of marketing budget mediate the relationship between measurement ability and performance. Design/methodology/approach Survey responses collected from 157 marketers were supplemented with firm performance data. Findings Results show that marketing performance measurement ability positively impacts firm...

... with the findings from our analysis. © Emerald Group Publishing Limited 2005 Customer relations Performance measures Hong Kong Knowledge management Case studies Customer relationship management (CRM) has generally been assumed to create a competitive edge for an organization, as well...