...Pallavi Singh; Scott Jones; Dianne Dean Purpose Household food waste is a major issue in the UK. Numerous city councils in the UK are piloting household food waste recycling schemes to help mitigate the environmental impact of food waste. By using a performativity lens, the purpose of this paper...

... are supported by secondary material and field observations. Findings The findings evidence a “tale of two cities”. When sustainability is used as a positioning device, tensions are identified across three elements of brand co-creation: brand meanings; extraordinary versus mundane brand performances...

..., is an experience per se, independent from and interdependent with the substantive experience, and contributes to performance of the substantive experience. The authors propose a framework in which anticipation – as a performative phenomenon – influences the overall evaluations of the substantive consumption...

...-performances on SNS. Design/methodology/approach The study used a netnographic approach to explore Yik Yak across eight universities in Ireland and the UK. Data are based on observation and participation on the app. Screenshots on smart phones were the central method used to collect data. Data also...