Keywords: Personal selling
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (10): 2674–2699.
Published: 27 July 2021
... Sales management Control systems Job satisfaction Sales performance Personal selling Outcome controls Inside sales Sales management culture Autonomous motivation Operational outcome controls As the introduction of activity and capability controls by Challagalla and Shervani (1996...
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (1996) 30 (7): 25–48.
Published: 01 July 1996
...Richard E. Plank; Joel N. Greene Proposes an alternative approach to understanding personal selling performance based on personal construct psychology, a cognitively based personality paradigm, originally formulated in clinical psychology by George Kelly. Explains how personal construct psychology...
Journal Articles
Journal Articles
European Journal of Marketing (1980) 14 (5-6): 293–302.
Published: 01 May 1980
...Thomas R. Wotruba Highlights two major directions in the character of the personal selling function — the first is the increasing professional nature of industrial selling, the second is growing managerial orientation within selling. Notes the selling process is evolving and broadening in ways...
Journal Articles
European Journal of Marketing (1979) 13 (6): 141–176.
Published: 01 June 1979
...Peter Hammann The strength of personal selling lies in the fact that it allows for communicative interchange, a process more subtle but, at the same time, more hazardous than classical methods such as advertising, which rely on one‐way communication. In terms of efficiency, communicative...

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