... in‐group and eWOM out‐of‐group, is tested in a sample of 302 internet users in Portugal. Findings Results from the survey show that the different drivers (i.e. mood‐enhancement, escapism, experiential learning and social interaction) vary in terms of their impact on the two different types of eWOM...

... Portugal Customer needs, customer expectations and customer behaviour are constantly changing, thereby driving companies to give special attention to their markets and the business environment, which they should monitor continuously. Their main objective is to develop a market intelligence system...

... of different factors, both at home and in the host country, on the selection of transfer pricing strategies (Al‐Eryani et al., 1990). Pricing International pricing Marketing strategy Business environment Portugal However, while the first three streams – micro‐economic research, consumer...

.../produced in lots containing 20 fish each and all were in the most popular size category in Portugal called “Crescido” (1.000‐1.999 gms). This paper explores questions of how consumers evaluate and select unpacked, unbranded, and unlabelled food products – and the extent to which they are able...

... to favour a higher degree of market orientation. Further refinement of the adequacy of the MARKOR scale within the context of the non‐profit sector stands out as an avenue for further research. Research limitations/implications As the sample used for analysis was drawn from Portugal...

... Publishing Limited 2005 Exports Pricing policy Statistical analysis Portugal Rich and poor countries alike look to export subsidies to enhance their presence on world markets. But they may be doing more harm than good (The Economist, 2000). Recent changes in the global...

... strategy adaptation through commitment? © Emerald Group Publishing Limited 2004 Organizational performance Marketing strategy Exports Standardization Portugal Exporting activity is of extreme importance from the point of view of nations and firms. From the point of view of national...

...John Davis The agricultural and fisheries sectors of Spain and Portugal, the new member states of the European Community, are relatively more important than those in the rest of the Common Market, making a greater contribution to production, but needing more in the way of funds from the Common...