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Keywords: Positive emotion
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 351–379.
Published: 24 January 2020
... itself. This paper aims to study how a discrete positive emotion, such as authentic pride, can mitigate moral decoupling. Design/methodology/approach Using three experimental studies, this research investigates and tests the underlying mechanism driving authentic pride, its effects and its key...
