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Keywords: Power law
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (6): 1653–1675.
Published: 26 June 2024
...Young Han Bae; Thomas S. Gruca; Hyunwoo Lim; Gary J. Russell Purpose This paper aims to analyze variations in the parameters of the market share–rank power law across consumer packaged goods (CPG) categories. Design/methodology/approach The authors use a two-level hierarchical linear model...
