...Jean-Damien Grassias; Yolande Piris Purpose Despite their environmental and economic importance, recycling rates remain low in collective housing. Public policies grounded in decontextualized psychological mechanisms show limited effectiveness in this setting. By contrast, practice-based research...

...Ali B. Mahmoud; V. Kumar; Alexander Berman; Samer Elhajjar; Leonora Fuxman Purpose This study aims to explore blockchain potential for digital marketing (BlkChn-Mk-KAP) by developing and validating a measurement model for assessing the constructs of knowledge, attitude and practice (KAP) related...

... this marketing challenge to inform practice and extend theory. Design/methodology/approach Practice-based exploration of a volunteer-enabled NPO, parkrun, through in-depth interviews and secondary source analysis. Findings The research identified that the brand community connects volunteers through three...

...Mart Ots; Gergely Nyilasy Purpose This paper aims to elaborate on the concept of “integrated marketing communication (IMC) practice” and provide an empirical exposition of how integration is enacted in the lifeworlds of marketing practitioners, drawing from the “practice turn” in management...

... culture tribe that utilized a variety of data collection methods including participant observation and in‐depth interviewing. Findings The paper identifies “learning to be tribal” as a communal practice that occurs through three interconnected processes of engagement, imagination and alignment...

...Michael Saren Gerard   Hastings . Social Marketing . Elsevier , 2007 . © Emerald Group Publishing Limited 2008 --> Social marketing Ethics Theory Practice The subtitle of this textbook is “Why should the devil have all the best tunes?” This pretty well...