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Keywords: Pragmatism and constructivism
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1758–1779.
Published: 16 August 2022
... realism Unobservable conceptual variables Antirealism Instrumentalism Pragmatism and constructivism Composites Emergent variables Generative atomism The original paper, Cadogan and Lee’s (2022) “A Miracle of Measurement or Accidental Constructivism: How PLS Subverts the Realist Search...
