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Keywords: Pregnant people
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Journal Articles
Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1756–1775.
Published: 15 January 2024
...Seamus Allison; M. Bilal Akbar; Claire Allison; Karla Padley; Stephen Wormall Purpose This study aims to demonstrate the evaluation of an incentive scheme to encourage pregnant people to set a quit-smoking date. Design/methodology/approach The paper outlines a collaborative approach, working...
