... behaviour are detailed. © MCB UP Limited 1990 Marketing Australia Pricing strategy Wines and spirits ...

...Michael V. Laric Suggests that rapid rise of energy costs and worldwide inflation have altered pricing decisions importance. Provides an overview of the marketing literature on pricing — intending developing a conceptual framework and classification system for different types of pricing strategies...

... to market research personnel in many areas. Concludes that sequential analysis has been proved to offer a simple, reliable pricing framework in a situation of dichotomous choice. © MCB UP Limited 1978 Sampling techniques Market research Sequencing Pricing strategy 428 | European Journal...

.... Summarises that it is hoped the marketing approach to pricing, outlined there and in the accompanying table, will assist in developing sound marketing theory. © MCB UP Limited 1972 Empirical studies Pricing strategy Marketing Economic forecasting A descriptive theory of pricing for marketing...

... Marketing information systems Pricing strategy Data processing The marketing mix-a problem analysis by A.R.Thorne Sheffield Polytechnic The author provides a theoretical examination of the marketing mix budgeting procedure. His information framework affords a normative basis for data search...

...Reed Moyer Examines the roots of bargaining power in the nature of market structure, financial resources, sub‐situation possibilities and the innate skills of those doing the bargaining. Looks at the effects of these in pricing strategy. Concludes that, although highly “visible” bargaining...