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Keywords: Process analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1392–1410.
Published: 13 November 2009
... management Buyer‐seller relationships Consumer marketing Customer satisfaction Process analysis Do you remember how customer relationship management (CRM) was going to change the fundamental rules of marketing within the firm (Sheth and Sisodia, 1999). Pine et al. (1995) argued...
