...Mons Freng Svendsen; Sven A. Haugland; Kjell Grønhaug; Trond Hammervoll Purpose This paper aims to investigate the impact of a firm's marketing strategy on involving customers in new product development. Special attention is to be paid to three facets of a marketing strategy: product...

...Chih‐Peng Chu; Ci‐Rong Li; Chen‐Ju Lin Purpose The purpose of this paper is to further understand the joint effect of project‐level exploratory and exploitative learning in new product development. It aims to examine the complicated relationships among exploratory learning, exploitative learning...

..., degree of customization; and project characteristics, such as the way firms organize new product development (NPD) projects, the formality of the NPD process, the extent of actual use of the innovation, NPD management and application of NPD tools (Bonner et al., 2002 ; Kessler...

...David C. Arnott; David Wilson; Graham R. Massey; Elias Kyriazis Purpose The primary objective of this research is to test a model examining interpersonal trust between marketing managers and R&D managers during new product development projects. Design/methodology/approach In this study...

..., of which only 12 variables have a sizable relationship. In order of importance these factors are the degree of organizational interaction, R&D and marketing interface, general product development proficiency, product advantage, financial/business analysis, technical proficiency, management skill...

... in the selection of “significant” situations that were selected for closer analysis. A personal field diary was also written chronically to supplement the formal material, and which provided review of the research as a whole. Business‐to‐business marketing Marketing Product development Networking Germany...

...Jeen‐Su Lim; Thomas W. Sharkey; John H. Heinrichs Purpose This study seeks to evaluate the importance of new product development cycle time for firms that have a strategy of pursuing exporting as a means of achieving and sustaining competitive advantage. Design/methodology/approach A mail...

.... © Emerald Group Publishing Limited 2004 Team working Conflict Product development United Kingdom Germany Within the study of new product development (NPD), much research has focused on the interface between the marketing and research and development (R&D) functions...

... and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature. © MCB UP Limited 1998 Financial services Innovation Product development Service industries Services marketing The purpose of this article is to provide a review...

.... Also shows that choice of strategy depends on product type,market type, market sector and the rate at which products are replaced. © MCB UP Limited 1992 Competitive advantage High technology Marketing strategy Product development Product quality Technology‐led strategy ...

... requirements for creating and marketing winning new services. © MCB UP Limited 1991 Product development Service industries Services marketing ...

... to the brand‐naming process and related marketing policy pertaining to operations in the region. Brand names Marketing concepts Product development © MCB UP Limited 1990 ...

...Paul Turner Product management is a complex process: the effective management and development of products can be a critical factor in determining whether a company will succeed in winning business from the major account market. Four key areas in the process – product definition; product development...

... considered. Domestic appliance industry Electronics industry Federal Republic of Germany Marketing Product development Management © MCB UP Limited 1989 ...

...Andrew P. Marks The development of the Sinclair C5 is outlined from its origins to its launch in January 1985. The development is then compared with the“textbook” stages of new product development to highlight differences. Factors that contributed to the failure are examined,encompassing...

... generalised from historical data and modified for industry trends, seasonality and so forth. Unfortunately, such approaches do not provide pinpoint guidance for timing the introduction of succeeding products, product developments or product withdrawal. Although, it may be argued that this helps stimulate...

... indicated by the product life cycle, owing to poor internal organization and the lack of realistic marketing policies. © MCB UP Limited 1985 Leisure industries Product development Product lifecycle United Kingdom 13 Product Life Cycles of the Windsurfer Market by J. A. T. Mercer* Neill...

... structure will be more unstable. © MCB UP Limited 1984 Consumer behaviour Legislation Marketing strategy Product development Product liability 56 European Journal of Marketing 18,1 Product Liability Legislation, Consumer Behaviour and Marketing Strategy by Yehoshua Liebermann. Introduction...

...Saul Sands Analyses the wide range of issues to be considered when launching a new product development programme. Stresses the importance of new product development in taking a successful company forward. Discusses the risks involved – in the marketplace four out of five new products result...

...Gösta Mickwitz Considers the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced countries. Argues that this challenge can best be met by non‐price competition i.e. superior product development...