...Chih‐Peng Chu; Ci‐Rong Li; Chen‐Ju Lin Purpose The purpose of this paper is to further understand the joint effect of project‐level exploratory and exploitative learning in new product development. It aims to examine the complicated relationships among exploratory learning, exploitative learning...

...Mons Freng Svendsen; Sven A. Haugland; Kjell Grønhaug; Trond Hammervoll Purpose This paper aims to investigate the impact of a firm's marketing strategy on involving customers in new product development. Special attention is to be paid to three facets of a marketing strategy: product...

... literature by describing the research themes, conceptualizations and classification of the phenomenon presented in each discourse. We end with recommendations for future research. Product development Innovation The terms “radical, incremental, really‐new, imitative, discontinuous, architectural...

...David C. Arnott; David Wilson; Graham R. Massey; Elias Kyriazis Purpose The primary objective of this research is to test a model examining interpersonal trust between marketing managers and R&D managers during new product development projects. Design/methodology/approach In this study...

... 2006 Business‐to‐business marketing Marketing Product development Networking Germany By focusing on marketing activities within the context of new product development, this paper describes and explains marketing action in networks. The term “action” is used to portray a company's...

..., of which only 12 variables have a sizable relationship. In order of importance these factors are the degree of organizational interaction, R&D and marketing interface, general product development proficiency, product advantage, financial/business analysis, technical proficiency, management skill...

...Jeen‐Su Lim; Thomas W. Sharkey; John H. Heinrichs Purpose This study seeks to evaluate the importance of new product development cycle time for firms that have a strategy of pursuing exporting as a means of achieving and sustaining competitive advantage. Design/methodology/approach A mail...

... (1995) describes previous and current research in NPD. The themes listed include the NPD process, management issues, handling of information, development and implementation of product development strategy, the effects of people on the process (including inter‐functional co‐ordination...

... the processes involved. © MCB UP Limited 1998 Financial services Innovation Product development Service industries Services marketing The purpose of this article is to provide a review and ready reference to recent writings on new service development (NSD). The article is aimed...

.... Also shows that choice of strategy depends on product type,market type, market sector and the rate at which products are replaced. © MCB UP Limited 1992 Competitive advantage High technology Marketing strategy Product development Product quality Technology‐led strategy ...

... requirements for creating and marketing winning new services. © MCB UP Limited 1991 Product development Service industries Services marketing ...

... to the brand‐naming process and related marketing policy pertaining to operations in the region. © MCB UP Limited 1990 Brand names Marketing concepts Product development ...

...Paul Turner Product management is a complex process: the effective management and development of products can be a critical factor in determining whether a company will succeed in winning business from the major account market. Four key areas in the process – product definition; product development...

... considered. © MCB UP Limited 1989 Domestic appliance industry Electronics industry Federal Republic of Germany Marketing Product development Management ...

...Andrew P. Marks The development of the Sinclair C5 is outlined from its origins to its launch in January 1985. The development is then compared with the“textbook” stages of new product development to highlight differences. Factors that contributed to the failure are examined,encompassing...

... of product replacement, development and extension can be discovered. Data from a company producing fabric for car interiors are used here. © MCB UP Limited 1987 Product lifecycle Product Development Product Policy Management Information 52 Fashion Life Cycles and Extension Theory* by Richard...

... indicated by the product life cycle, owing to poor internal organization and the lack of realistic marketing policies. © MCB UP Limited 1985 Leisure industries Product development Product lifecycle United Kingdom 13 Product Life Cycles of the Windsurfer Market by J. A. T. Mercer* Neill...

... structure will be more unstable. © MCB UP Limited 1984 Consumer behaviour Legislation Marketing strategy Product development Product liability 56 European Journal of Marketing 18,1 Product Liability Legislation, Consumer Behaviour and Marketing Strategy by Yehoshua Liebermann. Introduction...

...Saul Sands Analyses the wide range of issues to be considered when launching a new product development programme. Stresses the importance of new product development in taking a successful company forward. Discusses the risks involved – in the marketplace four out of five new products result...

...Gösta Mickwitz Considers the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced countries. Argues that this challenge can best be met by non‐price competition i.e. superior product development...