... experience. Effort describes the salesperson’s persistence or intensity of activities to achieve desired ends (Brown and Peterson, 1993; Sujan, 1986). As an internal customer of the firm’s new products, a new product launched by the firm represents an innovation to the salesperson. Anderson...

... et al. (1996). One opinion seeking item read: “When I consider buying wine, I ask other people for advice”. © MCB UP Limited 1998 Alcoholic drinks industry Consumer behaviour Innovation International marketing Product launch The evolution of a global economy means...

...Gordon E. Greenley; Barry L. Bayus Investigates approaches to product launch and elimination decisions in samples of UK and US companies, which is a gap which was identified in the literature. Identifies different approaches to tackling each of the decisions, and different approaches within each...

... was halted. At the request of the Moroccan government, a group of nutrition, food and marketing experts were called in to investigate reasons for the failure of the new product launch. In seeking to identify reasons for this unexpected failure, many factors relating to basic marketing principles can...