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Keywords: Product life cycles
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Journal Articles
The application of product life cycles to corporate strategy: some research findings
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1969) 3 (1): 32–44.
Published: 01 January 1969
...M.T. Cunningham Shows how decision making can be improved in such areas as programming the technical development and market launch of new industrial products. Declares that the concept of the product cycle is well known in the field of consumer goods marketing. Contends that the product life cycle...
