...Paolo Antonetti; Danae Manika Purpose Consumer animosity toward a foreign country can affect negatively international brands. Existing international marketing research offers inconsistent accounts of the factors that explain product quality perceptions, negative word of mouth (NWOM) and product...

...Ramesh Roshan Das Guru; Marcel Paulssen Purpose Product quality is a central construct in several management domains. Theoretical conceptualizations of product quality unanimously stress its multidimensional nature. Yet, no generalizable, multidimensional product quality scale exists. This study...

... decentralization leads to higher product quality. Originality/value – Our model reflects a more realistic market environment and a firm’s practical constraints than previous studies, which typically assume perfect homogeneity within each segment and/or the feasibility of offering an infinite number...

... animosity was found to be dependent on judgments of product quality. Research limitations/implications The research model was built from data collected by non‐probability sampling in a single country. There was no evidence of sampling bias, but future studies would benefit from inclusion of more...

...‐East Europe, such as Bulgaria and Romania. © Emerald Group Publishing Limited 2007 Shopping Consumer behaviour Product quality Croatia Serbia Montenegro Europe H6. The perceived quality of domestic goods will be negatively related to cross‐border out‐shopping...

... switching cost having less influence. © MCB UP Limited 2003 Product quality Customer satisfaction Customer loyalty Brand awareness The objective of this paper is to test a general model which aims to describe the extent to which customer intention to repurchase a service is influenced...

...Soo J. Tan; Khai S. Lee; Guan H. Lim Examines the use of warranty and warrantor reputations, which have been shown to be credible signals of product quality for uni‐national products, to overcome consumers’ negative perceptions about hybrid products. An experiment is conducted, in which the level...

... of product safety than those promoted by an ordinary user, while products that are promoted through an ordinary user are perceived as having a higher level of product safety than those promoted by a celebrity. Safety Perceptions Marketing strategy Product quality Risk assessment Large...

... among the products and marketing practices of Italy, UK and France. © MCB UP Limited 1997 Consumer attitudes Country of origin Marketing Product differentiation Product quality Saudi Arabia Consumer attitudes towards foreign products, and the corresponding marketing practices...

...Jos Lemmink; Hans Kasper Generally it is assumed that quality improvements are important tools for companies to gain a sustainable competitive advantage. The result of product quality improvements depends, for example on the reaction of competitors. If competitors react intensively and quickly...

... strategy is based heavily on product quality,another purely on technological performance. A further strategy,“mass marketing”, places emphasis on heavy promotion and wide distribution. The final strategy is a “value for money”position placing emphasis on both competitive pricing and technical performance...

...Richard Sjolander Examines the relationship between the price cue and buyers′perceptions of product quality in a cross‐cultural environment: Poland and Sweden are chosen to explore relationships in the construct between the newly emerging free market economies in Eastern Europe and traditional...

...Paul A. Huntington The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price...

... and uses tables to clarify these. Concludes that the data presented is still able to be used in this sample. Posits that current marketing practices concerning standards of product quality in advertising and fairness of prices are neither praised nor endorsed. © MCB UP Limited 1982 Consumer...

...R.S. Masen Identifies the relationship between price and the consumer's evaluation of product quality with regard to developing a pricing strategy. Assesses the effects of price changes, and investigates the influence of advertising on perceived product quality. © MCB UP Limited 1974...

... of price to housewives. © MCB UP Limited 1972 Pricing policy Product quality Grocery industry Shopping The effect of price cues on perceived product quality in a grocery shopping simulation by Donald Shawyer and Norman French University of Missouri, Columbia, USA and Anthony McGann...