... was conducted in a laboratory setting in Brazil. Findings The research demonstrated that individuals predict that the path to consumption adaptation will be longer when co-creating their products co-create. However, this effect varies depending on the type of product. As for the emotional aspect, consumers...

...Robin A. Coulter; Lawrence F. Feick; Linda L. Price Research conducted in the early 1990s in Hungary indicated a lack of knowledgeable and influential personal sources in the cosmetics product category. The purpose of this article is to examine women cosmetics opinion leaders in Hungary...

... the different levels of the postmodern confusion in consumption. Modernity entered history as a progressive force promising to liberate humankind from everyday obligations and traditional bonds. As a consequence, modern consumption emphasized essentially the utilitarian value (“use value”) of products...

...Yong Zhang Underlines that marketers are interested in how consumers evaluate products sourced from overseas. Observes that, along with the globalization of business, more developing countries have become feasible markets for a variety of consumer goods manufactured in industrialized countries, yet...

...Jos Lemmink; Hans Kasper Generally it is assumed that quality improvements are important tools for companies to gain a sustainable competitive advantage. The result of product quality improvements depends, for example on the reaction of competitors. If competitors react intensively and quickly...

... value theory in a new approach to values, a method for measuring inherent product values directly as perceived by buyer groups is developed. The discriminatory power of this method has been tested on seven small samples of two product classes and two different models of the same brands. Clear...

... role in product attribute ratings, and (4) the role of country image for a product category in other categories from the same country. The test results are mixed, supporting only the second and third hypotheses. Finally, theoretical and marketing implications of the findings are addressed. © MCB UP...

...D.A. Yorke; Sean A. Meehan Articulates the concept of market segmentation and examines, critically, how the main segmentation procedures lead to the conclusions that the main concern ought to be the classification of people in terms of usage of product and attitudes. Examines a new tool available...

...Morris B. Holbrook; Donald R. Lehmann; John O'Shaughnessy Discusses conceptual links between consuming and buying by indicating reasons for adopting a macro‐level perspective that focuses on products, rather than brands, as the units of analysis. Investigates, empirically, in a study, which...

... a series of four experimental studies designed to make a start towards filling the void in our understanding of negativity. © MCB UP Limited 1986 110 Products as Targets of Negative Information: Some Recent Findings by Marc G. Weinberger* University of Massachusetts, Amherst Abstract Negativity...