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Journal Articles

Service‐dominant logic: a rejoinder to Lusch and Vargo's reply

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

European Journal of Marketing (2011) 45 (7-8): 1310–1318.

https://doi.org/10.1108/03090561111137732

Published: 26 July 2011

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Journal Articles

The service‐dominant perspective: a backward step?

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

European Journal of Marketing (2009) 43 (5-6): 784–793.

https://doi.org/10.1108/03090560910947043

Published: 29 May 2009

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Journal Articles

Reply to criticisms of marketing, the consumer society and hedonism

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

European Journal of Marketing (2007) 41 (1-2): 7–16.

https://doi.org/10.1108/03090560710718076

Published: 20 January 2007

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Journal Articles

Marketing, the consumer society and hedonism

John O’Shaughnessy, Nicholas Jackson O’Shaughnessy

European Journal of Marketing (2002) 36 (5-6): 524–547.

https://doi.org/10.1108/03090560210422871

Published: 01 June 2002

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Journal Articles

Temerarious directions for marketing

John O’Shaughnessy

European Journal of Marketing (1997) 31 (9-10): 677–705.

https://doi.org/10.1108/03090569710180029

Published: 01 October 1997

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Journal Articles

Marketing Concept and Customer Orientation

Roger Dickinson, Anthony Herbst, John O’Shaughnessy

European Journal of Marketing (1986) 20 (10): 18–23.

https://doi.org/10.1108/EUM0000000004757

Published: 01 October 1986

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Journal Articles

Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing

Morris B. Holbrook, Donald R. Lehmann, John O'Shaughnessy

European Journal of Marketing (1986) 20 (8): 49–62.

https://doi.org/10.1108/EUM0000000004662

Published: 01 August 1986

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Service‐dominant logic: a rejoinder to Lusch and Vargo's reply

The service‐dominant perspective: a backward step?

Reply to criticisms of marketing, the consumer society and hedonism

Marketing, the consumer society and hedonism

Temerarious directions for marketing

Marketing Concept and Customer Orientation

Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing

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