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1-4 of 4
Nicholas Jackson O'Shaughnessy
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Journal Articles
Service‐dominant logic: a rejoinder to Lusch and Vargo's reply
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (7-8): 1310–1318.
Published: 26 July 2011
Journal Articles
The service‐dominant perspective: a backward step?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 784–793.
Published: 29 May 2009
Journal Articles
Reply to criticisms of marketing, the consumer society and hedonism
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 7–16.
Published: 20 January 2007
Journal Articles
Marketing, the consumer society and hedonism
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (5-6): 524–547.
Published: 01 June 2002
